Cabela's, World's Foremost Outfitter: A History Book by David Cabela

In 1961, Dick and Mary Cabela, as well as Dick's brother Jim, gathered around the kitchen table and launched a legend. Learn about the origins of one of the world's top outfitting companies with Cabela's®, World's Foremost Outfitter: A History Book by David Cabela. The beginnings of this successful business are traced from Dick's bout with polio to his deep love of fishing and hunting that would inspire him. From 1 small ad in the back of the Casper Tribune (Wyoming) to an annual mailing of 60 million catalogs, Cabela's has served the needs of 2 generations of outdoor enthusiasts while remaining at heart a family business.
ISBN: 9780839712800.

• Learn about the history of the world's foremost outfitter
• Discover how the origins are related to Dick's bout with polio and love of the outdoors
• Follow the journey from 1 small ad to mailing 60 million catalogs