I've tied with a very diverse collection of chenille and this is certainly the best I have used. I find it to be durable and easy to tie with. It does not fall apart and its soft fibers keep the bodies of the flies even in my opinion. I am very glad I bought the longer quantities when it was offered.
This is cheap, low quality chennile. If you are taking the time to tie a fly, get decent quality chennile somewhere else. The fibers nearly fall off the under-threading, and later, slides along it and bunches-up in spots. It is frustrating to work with this.