From the perspective of both son and nephew comes an in-depth behind-the-scenes look at the phenomenal growth of one of the the most well-known, family-owned hunting, fishing and camping equipment dynasties ever known. David Cabela vividly chronicles the remarkable history of this booming company, starting with its humble beginnings with one small ad in the back of the Casper (Wyoming) Tribune all the way to the company’s current annual mailing of over 80 million catalogs a year and thriving retail stores. After learning of Cabela’s rural community foundation and Dick Cabela’s hard-fought bout with polio and insatiable love of fishing and hunting, it's easy to understand how, even after Cabela’s incredible success of serving two generations of outdoor enthusiasts, it remains a family business at heart.The facts of Dick, Mary and Jim Cabela’s transformation of a kitchen table dream into one of the world’s top outfitting companies is truly an amazing story. Introduction written by retired USAF Brigadier General Chuck Yeager. 256 pages. Hardcover. Book size:6" x 9".