Winnipeg, AB, CA Press Release

Cabela's will open the doors of its new Winnipeg location to media early Thursday morning, before the store officially opens to the public at 11 a.m., to accommodate morning shows, live feeds, early interviews and other requests. If planning to arrive early, or to receive additional information, please contact Adam Dooley at 204-415-0688 by Wednesday, May 8. See attachment for detailed schedule of events.

Cabela's® Prepares for Grand Opening of Relocated Winnipeg Store
Doors open 11 a.m. Thursday, May 9; weekend-long celebration to follow

SIDNEY, Neb. (May 3, 2013) – Cabela's Incorporated, the World's Foremost Outfitter® of hunting, fishing and outdoor gear, will celebrate the grand opening of its relocated Winnipeg, Manitoba, Canada, store with a weekend-long celebration highlighted by celebrity appearances, family events, giveaways and more.

Grand opening weekend will kick off at 10:45 a.m. Thursday, May 9 with a ribbon-cutting ceremony hosted by Cabela's executives. Speakers will include Cabela's Chief Operating Officer and Executive Vice President Michael Copeland and Winnipeg Mayor Sam Katz, among other special guests. The ceremony will conclude with Cabela's Ambassador Steve Ecklund shooting the ribbon with a bow and arrow.

And that's just the beginning of the celebration of Cabela's relocated Winnipeg store. Included in the scheduled events are a number of celebrity appearances. Among those scheduled to appear are Troy and Jacob Landry from the Swamp People™ television series; Jim Shockey, Cabela's Ambassador & host of "Jim Shockey's Hunting Adventures"; Ralph and Vicki Cianciarulo, Cabela's Ambassadors, hosts of "Archer's Choice®" and "The Choice®"; and many more.

Opening weekend also will include giveaways and events for the entire family. The first 1,000 customers through the door on Thursday will receive a Cabela's gift card valued between $10 and $500. The first 100 customers through the door Friday will receive a Cabela's multi-tool valued at $12.99. On Saturday, the first 100 will receive a Cabela's messenger bag valued at $29.99. On Sunday, the first 100 will receive a commemorative Cabela's grand opening goose call valued at $21.99.

Throughout the weekend, customers 18 years and older will have a chance to enter to win a $1,000 Cabela's shopping spree, an Alumacraft® boat package valued at $10,000, or an ultimate fishing trip for two at Aikens Lake Wilderness Lodge arranged by Cabela's Outdoor Adventures valued at $10,000.

The new store, which is 70,000 square feet, is located at the intersection of Sterling Lyon Parkway and Kenaston Boulevard as part of a new retail development which includes IKEA and other retailers. It includes thousands of quality outdoor products, as well as a mountain replica, wildlife displays, indoor archery range, Gun Library, Bargain Cave and Fudge Shop.

The existing store, which is 44,000 square feet, has been located in the Polo Park district, approximately seven kilometres from the new site, since opening in 2008. It will close in conjunction with the new store opening.

Hours will be 9 a.m. to 9 p.m. Monday through Friday, 9 a.m. to 7 p.m. on Saturday and 9 a.m. to 6 p.m. on Sunday. To contact the store, please call (204) 786-8966.

Currently, Cabela's operates 44 stores across North America, including three in Canada – Winnipeg, Manitoba; Edmonton, Alberta; and Saskatoon, Saskatchewan. The company has announced plans to open an additional 13 stores in 2013 and 2014, including a Regina, Saskatchewan, location this fall and an Edmonton, Alberta location in spring 2014.

About Cabela's Incorporated

Cabela's Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world's largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company's founding in 1961, Cabela's® has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World's Foremost Outfitter®. Through Cabela's growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela's also issues the Cabela's CLUB® Visa credit card, which serves as its primary customer loyalty rewards program. Cabela's stock is traded on the New York Stock Exchange under the symbol "CAB".

Media Contacts:
Wes Remmer
308-255-1244
Cabela's Incorporated

Adam Dooley
adooley@dooleycommunications.ca
204-415-0688
Dooley Communications Inc.