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Rogers, AR Press Release

Cabela's Inc. Announces Plans for Rogers, Ark., Store
Construction to begin in early 2012; anticipated opening in summer 2012

SIDNEY, Neb. (July 28, 2011) - Cabela's Incorporated (NYSE: CAB) announced today plans to bring the Cabela's® retail experience to customers in Rogers, Ark., and the surrounding area.

Map of ArkansasCabela's expects to open the Rogers store in summer of 2012. The 100,000-square-foot store will be located adjacent to the Pinnacle Hills Promenade mall at the Perry Road interchange with Interstate 540. The Rogers location will be Cabela's first retail store in Arkansas.

The building's exterior will reflect Cabela's traditional store model with log construction, stonework, wood siding and metal roofing. A large glass storefront will allow customers to view much of the store's interior as they approach the building.

The inside will highlight the Company's next-generation layout, which is designed to immerse customers in the outdoor experience and includes conservation-themed wildlife displays and trophy animal mounts displayed on a mountain with a built-in aquarium. The store will also feature a Gun Library, Bargain Cave and Quick Café with Fudge Shop. Construction is expected to start in early 2012.

"It's always exciting to bring Cabela's unique retail experience to another state," said Cabela's Chief Executive Officer Tommy Millner. "Many people in Arkansas have been longtime Cabela's catalog and Internet customers, so it's our honor to serve them in our retail stores too. We look forward to sharing our passion for the outdoors with the hunters, anglers and campers of the Natural State."

Celebrating its 50th anniversary this year, Cabela's opened stores in Allen, Texas, April 14 and Springfield, Ore., May 4. In August, the Company will open a store in Edmonton, Alberta, Canada. Cabela's has also announced plans to build stores in Wichita, Kan., and Tulalip, Wash., as well as Saskatoon, Saskatchewan, Canada, all expected to open in 2012.

Showcasing thousands of products, including hunting, fishing, camping, hiking, boating and wildlife-watching gear, as well as outdoor clothing and outdoor-themed gifts and furnishings, Cabela's is famous for its strong brand and world-renowned reputation for delivering quality merchandise, value and legendary customer service.

Cabela's typically attracts experienced outdoor recreationalists as employees, who join the Cabela's family of employees known for their excellent customer service skills and detailed knowledge of outdoor products.

About Cabela's Incorporated
Cabela's Incorporated, headquartered in Sidney, Nebraska, is the world's largest direct marketer, and a leading specialty retailer, of hunting, fishing, camping and related outdoor merchandise. Since the Company's founding in 1961, Cabela's® has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World's Foremost Outfitter®. Through Cabela's well-established direct business and its growing number of destination retail stores, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela's also issues the Cabela's Club® VISA credit card, which serves as its primary customer-loyalty rewards program.

Caution Concerning Forward-Looking Statements
Statements in this press release that are not historical or current fact are "forward-looking statements" that are based on the Company's beliefs, assumptions and expectations of future events, taking into account the information currently available to the Company. Such forward-looking statements include, but are not limited to, the Company's statements regarding the construction and anticipated opening date of a destination retail store in Scarborough, Maine, and the Company's plans to open seven additional new stores in 2007. Forward-looking statements involve risks and uncertainties that may cause actual results to differ materially from the expectations of future results that the Company expresses or implies in any forward-looking statements. These risks and uncertainties include, but are not limited to: the ability to negotiate favorable purchase, lease, and/or economic development arrangements for new destination retail store locations; increasing competition in the outdoor segment of the sporting goods industry; supply and delivery shortages or interruptions; delays in traffic planning and/or road construction around new destination retail stores; the ability to secure required governmental permits and approvals, adverse weather conditions; adverse economic conditions causing a decline in discretionary consumer spending; labor shortages or increased labor costs; the acceleration of new destination retail store openings; the cost of fuel increasing; increased government regulation; other factors that the Company may not have currently identified or quantified; and other risks, relevant factors and uncertainties identified in the Company's filings with the SEC (including the information set forth in the "Risk Factors" section of the Company's Form 10-K for the fiscal year ended December 30, 2006), which filings are available at the Company's website at www.cabelas.com and the SEC's website at www.sec.gov. Given the risks and uncertainties surrounding forward-looking statements, you should not place undue reliance on these statements. The Company's forward-looking statements speak only as of the date they are made. Other than as required by law, the Company undertakes no obligation to update or revise forward-looking statements, whether as a result of new information, future events or otherwise.

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