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Colorado Press Release

Cabela's® Announces Opening Date of Thornton and Lone Tree, Colo., Stores
Ribbon-cuttings scheduled for 10:45 a.m.; doors to open at 11 a.m.



Map of Colorado SIDNEY, Neb. (June 17, 2013) – Cabela's Incorporated, the World's Foremost Outfitter® of hunting, fishing and outdoor gear, will celebrate the official grand opening of its two Denver-area locations – Thornton and Lone Tree – Thursday, Aug. 15.

Ribbon-cutting ceremonies hosted by Cabela's executives and special guests will begin at 10:45 a.m. at each location and doors will open for business at 11 a.m. Opening day will begin a weekend-long celebration featuring outdoor celebrities, events for the entire family, giveaways and more.

The Lone Tree store will be located in Douglas County south of Denver in the new RidgeGate Commons development along Interstate 25 at RidgeGate Parkway, about a mile south of Park Meadows Mall. The 110,000-square-foot store will employ approximately 200 full-time, part-time and seasonal employees.

The Thornton store will be located north of Denver in a new retail development along Interstate 25 at 144th Avenue. The new development will be located on the southeast quadrant of the interchange and is being developed by Thornton Development, LLC. The 90,000-square-foot store will employ approximately 175 full-time, part-time and seasonal employees.

The stores' interiors are built in Cabela's next-generation format designed to surround customers in the outdoor experience. The exteriors reflect Cabela's popular store model with log construction, stonework, wood siding, a large glass storefront and metal roofing.

In addition to thousands of quality outdoor products, the stores feature a gabled entry facade, fireplace, Gun Library, Bargain Cave, Fudge Shop and mountain replica featuring North American game animals re-created in their natural habitat.

Currently, Cabela's operates 44 stores across North America with plans to open an additional 16 over the next two years. The Thornton and Lone Tree stores will be Cabela's second and third in Colorado, joining the Grand Junction location opened in 2010. The company also operates a digital innovation office in Westminster.


About Cabela's Incorporated

Cabela's Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world's largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company's founding in 1961, Cabela's® has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World's Foremost Outfitter®. Through Cabela's growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela's also issues the Cabela's CLUB® Visa credit card, which serves as its primary customer loyalty rewards program. Cabela's stock is traded on the New York Stock Exchange under the symbol "CAB".

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