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Christiana, DE - Press Release

Cabela's® Announces Opening Date of Christiana, Del. Store
Company's first Delaware location to open Thursday, May 1



SIDNEY, Neb. (March 6, 2014) — Cabela's Incorporated, the World's Foremost Outfitter® of hunting, fishing and outdoor gear, will celebrate the official grand opening of its Christiana, Del., store Thursday, May 1.

A ribbon cutting ceremony, hosted by Cabela's executives and special guests, will begin at 10:45 a.m. and doors will open for business at 11 a.m. Opening day will kick off a weekend-long celebration of Cabela's first Delaware location highlighted by celebrity appearances, family events, giveaways and more.

The 110,000-square-foot store is located at 1100 Christiana Mall, adjacent to Christiana Mall at the intersection of Interstate 95 and Delaware Route 1. It is expected to employ approximately 250 full-time and part-time employees, most coming from Christiana and the surrounding area.

The store's interior is being built in Cabela's next-generation layout, designed to surround customers in an outdoor-like experience. The exterior reflects Cabela's popular store model with log construction, stonework, wood siding, a large glass storefront and metal roofing.

In addition to thousands of quality outdoor products, the store will include a walk-through aquarium, indoor archery range and archery tech room, Gun Library, Fudge Shop, Bargain Cave and mountain replica featuring North American game animals re-created in their natural habitat.

Currently, Cabela's operates 50 stores across North America with plans to open an additional 23 over the next two years.


About Cabela's Incorporated

Cabela's Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world's largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company's founding in 1961, Cabela's® has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World's Foremost Outfitter®. Through Cabela's growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela's also issues the Cabela's CLUB® Visa credit card, which serves as its primary customer loyalty rewards program. Cabela's stock is traded on the New York Stock Exchange under the symbol "CAB".

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