Last updated June 25, 2014|
One Cabela Drive
Sidney, NE 69160
Welcome to the Cabela’s Online Store. In order to make you feel comfortable and secure in our online store, Cabela’s has taken numerous precautions to guard your security while making purchases online. Our goal is to make you feel as comfortable shopping here as you would from our catalog or retail showrooms. For each visitor to our web site, our web server automatically recognizes the consumer’s domain name and email address (where possible).
What personally identifiable information is being collected?
When you visit or make use of Cabela’s Tech Resources, you may be asked to provide us with personally identifiable information in order for us to provide you with the products or services that you have requested. For example, when you order a product, we may ask you to become a registered user of our web site, during which you will be asked for your name, shipping and billing addresses, your email address, and your credit card number or other payment-related information.
If you request one of our newsletters or send an inquiry to one of our customer service representatives, we will also store a record of your request along with your email address.
In addition, our web servers track various technical details about your visit, such as your computer’s IP address and which pages you visited. We use this information to monitor and improve our Tech Resources as well as personalize your experience with Cabela's through direct on-line advertising. If you access our mobile website or have downloaded a mobile app, we may also automatically collect information when you use our mobile website or download our mobile app about the type of mobile device you use, your mobile device identifier, your mobile operating system, pages you visit on our mobile site, search terms, the type of mobile internet browsers you use and information about the way you use our mobile website and mobile applications. We use this information to obtain data about your visits to our stores as well as your general shopping habits, how you use our mobile platforms and how we might improve them.
We may also collect location based information when you use our mobile website or mobile applications if you choose to allow us to do so. Our collection and usage of location based data is below.
We post customer testimonials on our web site which may contain personally identifiable information such as the customer’s name. We do obtain the customer’s consent prior to posting the testimonial to post their name along with their testimonial.
When you order a gift certificate you are given the opportunity to include the name and a message for the party receiving the gift certificate. This information is only captured as part of this specific order process and is not stored.
How is the personally identifiable information being used?
The personally identifiable information we collect is used to provide the products and services that you have requested or that we think you might have an interest in. It is also used to improve the content of our web site, to notify you of problems with your requests, and to update you about changes to our web site.
We will retain your information for as long as your account is active or as needed to provide you services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
In addition, if you provide us with a cell phone number and provide us your prior express written consent by opting-in, we will send you text messages to your mobile device. To opt out of a specific mobile messaging campaign, reply "stop" to 247365 (CABELAS). Your carrier’s text messaging fees will apply.
With whom do we share your personally identifiable information?
We use software tools and service providers to help us gather and analyze information about our customers (anonymous traffic, and from time to time, individual user activity) on our web site. By reporting and tracking ads served on our site, these service providers help us conduct our business, optimize our ad campaigns through the use of data analytics, and deliver the most relevant products and services. They are not permitted to use your personally identifiable information for any secondary purposes.
We use one or more service providers to send direct marketing messages on our behalf via email. Their only role is to help us conduct our business and deliver marketing messages that we believe are the most relevant to you. They are not permitted to use your personally identifiable information for any secondary purposes.
If Cabela's Inc. is involved in a merger, acquisition, reorganization, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our web site of any change in ownership or uses of your personally identifiable information, as well as any choices you may have regarding your personally identifiable information.
Third Party Ad Networks and Behavioral Advertising
We contract with service providers to serve ads on our behalf across the Internet and sometimes on this web site. They will collect anonymous information about your visits to our web site, and your interaction with our products and services. They may also use information about your visits to this and other web sites to target advertisements for goods and services. These targeted advertisements may appear on our web site or on other sites that you visit. The anonymous information is collected through the use of a pixel tag, which is industry standard technology used by most major web sites. If you do not want these service providers to collect this information you may opt out. Opting out will not in any way affect your use of our web site.
Mobile and Geo–Location
When you download a mobile application from us, we have the ability to use a service provider to provide you with push notifications containing marketing messages to your mobile device. Your device may allow you to opt out of these push notifications by accessing your device's application or notification settings for the Cabela’s app. Cabela's has no control over the application permission notifications that may be provided to you on download from a third party app store or the ability of your device to opt-out of these push notifications.
In addition, if you download our mobile app, we may also send you push notifications based on your location if you activate your location settings on your device. Your ability to turn off location settings and the method for doing so will vary according to your mobile device. You may not be able to deactivate location based notifications without turning off all location services on certain mobile devices.
If you choose to share your location with us, we use a service provider to approximate your position based on one or more of the following, as available: network location (cell tower triangulation) technology, GPS and wi-fi signals. IF YOU DO NOT WANT USE TO HAVE ACCESS TO YOUR LOCATION, YOU MAY CHANGE YOUR LOCATION SETTINGS AS PERMITTED BY YOUR MOBILE DEVICE. CABELA'S HAS NO RESPONSIBILITY OR LIABILITY FOR THE FUNCTION OF LOCATION SETTINGS WITHIN ANY MOBILE DEVICE.
Once you allow location based tracking through a mobile application or mobile website, you are agreeing that we can collect and use your location data and can continue to do so until you turn off your location settings and/or opt out of that usage, as may be permitted by your mobile device. We use this location based data to track your general shopping patterns and stores that you visit and also aggregate this data to help understand general consumer patterns and trends.
Opting Out of Online Advertising
You can also visit the website http://www.aboutads.info to change your consumer preferences with respect to certain online ads and to obtain further information about third party ad networks and online behavioral advertising.
Do Not Track
As you may be aware, there are on-going discussions regarding Do Not Track technology. Do Not Track technology allows a user to choose in each separate browser environment (i.e. Internet Explorer, Chrome, Firefox, etc.) whether he or she wants his or her browsing to be tracked across websites. However, industry efforts to standardize Do Not Track technology and policies are ongoing. Since Do Not Track technology has not been fully standardized, we currently do not honor Do Not Track requests at this time. We will continue to monitor Do Not Track developments so that we can work towards honoring the preferences of our customers as efficiently as possible.
How do I access, update or delete my personally identifiable information?
If you are a registered user of the web site, you can manage many aspects of your registration information. If your personally identifiable information changes, you may correct, update or delete the information by making the changes on our member information page. For security reasons, however, some parts of your personally identifiable information may not be changed online and may require you to call or write to us in order to verify your identity before such changes can be made. To request that we no longer use your information to provide our services, the removal of your testimonial, or the removal of your information from a blog or public forum, please contact us via our Customer Service email address.
The online registration area will also permit you to exercise control over the use of your email address, allowing you to opt-out of future email messages from this web site. Unfortunately, due to various legal and recordkeeping requirements, we may be required to maintain records about your purchases or other activities on this web site. However, you will always be permitted to opt-out of any marketing uses of information stored about you. If you prefer to manage your personally identifiable information via other means, you may contact us by postal mail at:
One Cabela Drive
Sidney, NE 69160
Email Customer Service
Information about the CLUB® Visa® Program
Cabela’s CLUB® Visa®
One Cabela Drive
Sidney, NE 69160
What information will be disclosed if required by law?
If required by law, we may provide any and all information we have about you to law enforcement or other government agencies, pursuant to a subpoena, warrant, or other order by a court of competent jurisdiction. In all cases, we will require written documentation of the request, proof of the identity of the law enforcement official making the request, and we will take steps to authenticate the validity of the request. Any law enforcement or government agency request submitted with less than a court-issued order will be evaluated on a case-by-case basis according to the need and urgency, as well as the particular law enforcement agency making the request.
What personally identifiable information is collected in Cabela’s Talk Forums, Trophy Rooms, and other Tech Resources sites?
In the event you upload to us content such as commentary or photographs to any of these Tech Resources, you warrant that you have the right to publish such content and give Cabela's Inc. and it subsidiaries and affiliates the unlimited right to use such content. While you are allowing us to use the content, you always own all of your content, but we ask that you abide by the terms of services of the application service providers with respect to intellectual property rights, and to hold Cabela's harmless from any third party claims of intellectual property rights violations resulting from you uploading content to our various Tech Resources. Because of the nature of internet services and mobile/social media platforms, you may not be able to select an audience for your postings (like when you write on a Page wall or comment on an article or posting made by another). This is because some types of stories are always public stories. As a general rule, you should assume that the information will be publicly available to all who visit Cabela's. Cabela's reserves the right to approve or reject content uploaded by you.
What are cookies and how do we use them?
Cabela’s also uses both session cookies and persistent cookies, which is a piece of identification between your browser and our server, which helps to do things like keep track of the items in a user’s shopping cart, and other information. The shopping cart cookie is saved for a designated period of time in case the users’ session expires or they return to complete a purchase within that time frame. For the convenience of our users, we also place a persistent cookie on the users’ computer when they log in to our talk forums. This gives the advantage of not having to log back in when moving between the talk forums and the rest of the web site.
We use local shared objects, also known as Flash cookies, to store your preferences such as volume control or high game score, or display content based upon what you view on our site to personalize your visit. Third Parties, with whom we partner to provide certain features on our site or to display advertising based upon your Web browsing activity, use Flash cookies to collect and store information. Flash cookies are different from browser cookies because of the amount of, type of, and how data is stored. Cookie management tools provided by your browser will not remove Flash cookies. To learn how to manage privacy and storage settings for Flash cookies click here: http://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager.html#117118
What choices are available to you regarding the collection, use and distribution of the information and how you can correct any inaccuracies in information?
If you do not want to receive email from us in the future, please let us know by calling, sending an email, or by writing to us at the above postal address and telling us that you do not want to receive email from our company.
If you provide us with your email address, you may receive messages about your order status, issues regarding the operations of this Web site, and messages from subsidiaries of Cabela’s and other companies with operational relationships to Cabela’s. You may modify your email preferences by calling 1-800-237-8888 or, if you are a registered member at Cabelas.com, you may change them in the My Account section.
If you complete the form to receive our investor package or sign up for SEC alerts via email your information is provided to a third party specifically for those services and will not be used in any other manner.
If you provide us with your postal address, you may receive periodic catalogs from us, or other notices containing information about new products and services or upcoming events. On occasion, we may make our postal mailing address lists available to subsidiaries and affiliated companies that are part of the Cabela’s family of companies. We may also make our postal mailing address lists available to other direct mail companies who we believe may have products and services of interest to our customers. However, we do not share email addresses with any outside organizations that do not have operational relationships with Cabela's for their own marketing purposes. If you do not wish to receive postal mailings from Cabela’s, its subsidiaries, or third-party organizations, please let us know by calling, sending an email, or writing to us at the above postal address. Please provide us with your exact name and postal address and state which lists you wish to be removed from so that we can be sure your information is removed from future mailing lists.
We will request your telephone number or facsimile (FAX) number, and if you provide it, you may receive telephone or FAX contact from us with information regarding your orders, requests for information or in reference to valuable offers from us. We do not sell or rent phone numbers.
Secure Ordering Process
Any credit card information you enter on our site is strongly encrypted by industry-standard protocol, SSL (Secure Sockets Layer). The Cabela’s Web site uses SSL to communicate with secure browsers like FireFox and Internet Explorer. These browsers encrypt your credit card and personally identifiable information in a way that makes it extremely difficult for anyone to intercept and misuse while being transmitted between your computer and our server. Don’t worry if your browser is secure or not - if it is insecure, you will not be able to purchase on our online store.
Once you have completed your order online, our security procedures do not end. We take appropriate precautions to protect the security and privacy of the information stored on our computer networks. Many of the systems which store your personally identifiable information are not connected to the Internet, reducing the likelihood of security breaches. Our systems are also housed in secure facilities, and access to your data by our employees is limited to a "need to know" basis, controlled by password protected systems, and monitored for abuse. No method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, we cannot guarantee its absolute security.
If you are still unsure of giving your credit card over the Internet, please feel free to phone, fax, or mail your order to us. For telephone ordering or assistance, please call 1-800-237-4444. Our fax number for orders is 1-800-496-6329 (for US/Canada 1-308-254-2200). Or, send your order to:
Attn: Order Processing
One Cabela Drive
Sidney, NE 69160
If you have any further question regarding your online security, please contact us at 1-800-237-4444 or email Customer Service.
In accordance with federal law, we do not knowingly collect personally identifiable information from children under age 13 without the verifiable permission of a parent or guardian.