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Press Release - Augusta, GA

Cabela's Announces Opening Date of Augusta, Ga., Outpost Store
Doors to officially open at 11 a.m. Thursday, March 20, kicking off weekend-long celebration



SIDNEY, Neb. (Jan. 20, 2014) – Cabela's Incorporated, the World's Foremost Outfitter® of hunting, fishing and outdoor gear, will officially open the doors to its Augusta, Ga., Cabela's Outpost store at 11 a.m. Thursday, March 20. A ribbon-cutting ceremony hosted by Cabela's executives and special guests will begin at 10:45 a.m.

Opening day will begin a weekend-long celebration featuring outdoor celebrities, giveaways and more.

The 42,000-square-foot Augusta location is Cabela's first in Georgia. The company also has announced plans to open a store in Acworth later this year.

The store, which will employ approximately 90 full-time, part-time and season employees, is located at 833 Cabela Drive on the south side of I-20 at Riverwatch Parkway in the Village at Riverwatch development.

The Augusta Cabela's Outpost store is designed with a rugged look and feel and features a Core-Flex floor plan offering seasonal product assortments. In addition to thousands of quality outdoor products, the store also features wildlife displays, innovative digital signage, an indoor archery range and archery tech room, gun counter and more.

Customers will be treated to the exciting Cabela's shopping experience with access to all Cabela's merchandise via online order kiosks, as well as free shipping with an in-store pickup program. In-store pickup allows customers to order Cabela's gear ahead of time and pick it up at their convenience at the store of their choice.

Currently, Cabela's operates 50 stores across North America with plans to open an additional 20 over the next two years.


About Cabela's Incorporated

Cabela's Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world's largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company's founding in 1961, Cabela's® has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World's Foremost Outfitter®. Through Cabela's growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela's also issues the Cabela's CLUB® Visa credit card, which serves as its primary customer loyalty rewards program. Cabela's stock is traded on the New York Stock Exchange under the symbol "CAB".

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