Cabela's 50th Anniversary Book
Richly illustrated with photographs, records and documents from personal collections and company archives, this 215-page book recounts the inspiring story of how a small-town Nebraska company built a brand and reputation known and respected around the world.
But, more than a story of a company’s phenomenal growth from kitchen-table enterprise to the World’s Foremost Outfitter of hunting, fishing and outdoor gear, it is a story of people.
It is the story of founders Jim, Dick and Mary Cabela, early employees and business associates as well as legions of employees who have since joined the company and carry on the legendary Cabela’s culture and lifestyle. It is a story of initiative and innovation; of determination and dedication to Midwestern values; of, as Dick Cabela says, giving customers a fair shake.
With a straight-forward business philosophy, Cabela’s revolutionized the outdoor marketplace and has become an often-studied business model.
Not only a guidebook through the history of Cabela’s, this chronicle of an American-Dream-come-true tale can be considered an educational handbook from which can be gleaned business wisdom, advice and inspiration for today’s entrepreneurs and others who dare to dream. Hardbound.
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